The Solution

Our Journey with Lamour began with its initial branding and Shopify store development.

It was important to us we carried through the rich flavour of the traditional Guatemalan textiles through the brand experience.

We embarked on an extensive photography campaign, shooting multiple days of Willow purchasing textiles at local markets, interacting with vendors and her seamstress. This provided a strong baseline to navigate future campaigns from, with a full complement of photo and video stock to work from.

We paid particular attention to interaction with Lamours indigenous Guatemalan partners, given the prominence of Lamours sustainable drive to support Guatemalan women, and its genuine desire to boost family wellbeing through employment and empowerment of the Mayan Women.