Trelise Cooper

Trelise Cooper, New Zealand fashion designer celebrated for creating vibrant, whimsical collections with playful femininity.

The Solution

Our intention with Trelise's site was to build a rich, fantastical online experience which carries viewers into an ever deepening adventure sprinkled with unexpected magic.

The design concept is founded on key fantasy scenes providing cornerstones for each key section.

Product display pages have emphasis on maximising viewport area, with Trelise's girls showcased in large format galleries with beautiful interaction and motion design.

Throughout the site, home through to galleries, nuanced animated components provide a gentle background ambience to the experience, whilst also providing tactile responsiveness to gallery and interactive components.

Services

Website

Online marketing

Top

Homepage reveals with animated pendant displaying site load progress.

Homepage interface features animated waterfall and ripples. Animated air balloon hovers around rear of the hall, responding to mouse touch.

Parallax motion on site allows horizontal scroll following mouse movement.

Above

The About Us scene was designed per Trelise’s request for a ‘fierce pretty’ aesthetic — Pretty with dark undertones.

Followed by the Contact Page, ship scene.

Above

We wanted to showcase products in as large a format as possible, removing buffer space between items, extending product images to maximum width and height. Gallery scroll with customised scrollbar, or arrows on far left and right or screen. As with all pages, intricate detail on all interface elements, motivated by Trelise’s feminine brand motif.